Ameyo, an omnichannel customer engagement platform, is now PCI-DSS compliant with certified public cloud environments across India, APAC, Africa, and the Middle East.
While COVID-19 has led to a rigorous digital transformation, the digital fraudsters have also risen causing a great loss to the businesses. Customer data remains one of the biggest concerns for most businesses that depend upon digital transactions. And if I am not wrong, most of us have been a victim to digital fraud at least once in our lives. To overcome this challenge, businesses need to meet the security standards of PCI-DSS compliance.
So, What is PCI-DSS Compliance?
Payment Card Industry Data Security Standards (PCI DSS) was created to ensure that all the companies that are involved in processing, storing, or transmitting credit card information have to maintain security standards and reduce credit card frauds.
Why it is important for businesses to comply with PCI DSS security standards?
Ensuring data security is an important aspect that companies should comply with including many other things to assure the customers of safe transactions. Now, what triggers it more is the compromise on this data when you get a call from the bank only to realize that your credit card information is stolen.
Nearly 31% of the consumers are victimized because of digital payment fraud, says a study by a UK-based market research firm YouGov and NASDAQ-listed ACI Worldwide. The data breach is not limited to money theft, it ruins the relationship between businesses and consumers, hence damaging the business reputation.
We are moving towards digitization now more than ever and to stay ahead of the aforementioned data privacy threats, businesses should comply with PCI DSS security standards.
How Ameyo helps Businesses Protect Customer Data?
Ameyo prioritizes the data security standards to provide each customer with data protection without failure. Ameyo is proud to be the only Indian customer engagement technology provider to be PCI DSS compliant.
DTMF Encryption & Masking
- The data can be masked with tone masking in this application, through a noisemaker while the customer is punching their secured details such as PIN on the IVR; so that the agent would not be able to hear the tone punched by the customer.
- The data can be further masked with number masking to ensure that the agents cannot get access to customer’s private data such as account details.
Strict Access Control
Ameyo’s infrastructure is available on the public as well as a private cloud with strict physical and environmental security controls, gateway level, and perimeter level advanced firewall & IVS systems to prevent external attacks and help prevent data thefts.
Storage Level Encryption
Ameyo’s comprehensive solution ensures that recording and screening are barred for agents so that the data cannot be stored or captured by the agent. Additionally, it also takes care of session security configuration, inactivity timeout configuration, strict password policy to ensure that the agents’ credentials are not misused for any level of data theft.