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COVID-19: The Catalyst for EdTechs

The tides are changing in EdTech, inviting a massive adoption of online education across countries. The multitude of challenges exposed the need to create a system that brings continuity in education during and post-pandemic. This wave of change is attracting big money from investors as millions of students are moving towards online courses. 

From an estimated size of $700 million today, the edtech market in India (that includes higher education, professional skilling courses, and, of course, primary education) is headed for an eight to tenfold growth in the next five years, says a Business World report.

The demand for EdTech is skyrocketing to supplement the traditional educational system. Unicorns like Byju’s, Vedantu, and Unacademy are changing the way education is imparted in India. EdTechs in India have been flourishing even before the pandemic but the COVID-19 breakout and the announcement of the National Education Policy, 2020 (NEP) are perfectly aligned to fuel the education market in the country.

With the ever-growing EdTech market, there’s a constant need to provide an enriched student and parent experience. The increase in enrollment for online classes raises the need for a contact center software solution that enables the EdTechs to speed up their Sales and Customer Service processes.

Challenges for Customer Experience in EdTechs

  1. Lack of remote-ready infrastructure
  2. Low agent productivity
  3. Higher response time
  4. Poor connect rate
  5. Lack of live monitoring

How does an Effective Contact Center Solution help?

Now that the education sector is being reimagined completely, there’s a need to change the contact center sales and customer service practices.

Byju Raveendran (Founder & CEO, BYJU’S) said, “We want to ensure that all children get an equal opportunity to learn and are committed to empowering children across the country through our tech-enabled learning programs.”

1. Remote-ready Infrastructure

Most businesses are adopting ‘work from anywhere’ as a permanent solution, thanks to the pandemic. This wide range of flexibility of logging in from any device, any browser, and any location, has increased remote agents’ efficiency. Work from anywhere ready solution provides the flexibility to log in using mobile devices, laptops, or desktops, eliminating the infrastructural challenges.

Now, using remote contact center solutions, agents are able to provide exceptional customer service and sell more courses to students and parents from the comfort of their homes.

2. Increase in Agent Productivity with Automated Dialing

Manual dialing only allows the agents to talk to the customers/prospects for only about 40-45 minutes a day which results in low productivity. When stakes are high, automated dialing comes to the rescue to ensure that the agents are not faced with mundane tasks of manual dialing, landing a wrong number, or are answered by an answering machine. A smart dialer for outbound calls automatically increases the talk time from 45 minutes a day to 3 hours a day, resulting in more sales conversions.

3. Reduce Average Response Time

The higher the response time, the more the customer gets aggravated.

While resolving customer queries, it’s important to understand the context to refrain from asking the same questions repeatedly. If a student has a critical query regarding a course, the agents should be able to respond to the query faster to avoid SLA breaches. 

A tight CRM integration with a remote contact center solution allows the agents to retrieve student’s information, their previous interaction history, and unresolved grievances. This enables the agents to quickly understand their queries, prioritize them, and help them find the best solutions immediately.

4. Live Monitoring for Supervisors

It’s no longer possible for supervisors to take a quick glance on the floor and monitor agents’ activities while working remotely. With live monitoring tools, supervisors can jump in a live call and monitor it to understand if the agents are able to qualify the leads and provide the right solution.

Supervisors can also keep track of login hours, average handling time, language proficiency, customer satisfaction rate, etc. so that the business standards are maintained.

5. Smart Call Routing Algorithm

To achieve a higher First Call Resolution (FCR) rate, route the calls to best-suited agents on the basis of preset routing parameters.

In the education sector, for instance, language-wise segregation can be helpful. If a call from Assam has landed, an agent with high language proficiency will handle the call to provide a native customer experience. This increases the customer satisfaction rate and helps in quick query resolution.

6. Priority-based Dialing

In a call center environment, where thousands of calls are landing each minute, defining the priority helps qualify leads that have a higher potential for conversion.

If a customer has inquired about a free course, the priority can be set as P3 whereas if an existing customer/student is looking to upgrade the existing plan, the priority can be set as P2. And if the student has shown the intent for upfront enrollment, the priority can be defined as P1.

7. Comprehensive Reports

To track and analyze call center metrics such as campaign performance, call abandonment rate, conversion rate, call disposition, agent productivity, detailed reports can be generated and shared with the right stakeholders to analyze and make well-informed decisions.

For instance, when an agent is interacting with the students or their parents on a video chat, the supervisor gets the report against each call or chat and they can quickly filter the interactions based on different call dispositions. These reports help the supervisor track the agent’s performance and analyze channel performance.

It is observed that video chat interactions have a higher conversion rate than a normal voice call interaction. Both parents and students are looking for a lively human to human interaction. The supervisor, while looking at these reports can establish the performance of each channel and then leverage it for their future campaigns.

In a Nutshell

While the world still battles the COVID-19 pandemic, EdTechs are emerging as a growth opportunity for startups and investors. According to a Business Insider report, 2020 saw India’s edtech startups raise over $2.2 billion in funding, with BYJU’S alone accounting for $1.35 billion. In the decade ahead, the country is set to put the best foot forward with EdTech companies gaining the biggest market share.

With this growth opportunity, EdTechs will continue to adopt the remote contact center solution for education to provide exceptional parent and student experiences. 

Cloud Contact Center Best Practices in 2021

A glance back at the past few months when COVID-19 pushed the businesses ahead of its time and shifted all business operations to a remote work environment. It has ‘work from anywhere’ more acceptable and how companies can see this as an opportunity. Contact center leaders had to rewrite the rulebook for customer experience strategies. The pandemic and its impacts have gone to a length, demanding businesses to be more agile and nimble-footed than ever.

With the emergence of remote work, self-service, and higher customer expectations, most businesses are looking for solutions to enrich customer and agent experience. To help you future-proof your contact center, you need the cloud contact center best practices that will help you increase operational efficiency, reduce the cost of operations, and improve customer satisfaction at large.

It’s time that you exceed customer expectations and give them what they deserve.

  1. Provide an Omnichannel Customer Experience

Using a robust cloud contact center solution, you can serve your customers on their preferred communication channels. Most customers like to communicate with the brands just the way they communicate with their family and friends. Let not the customer struggle to reach you. 

Being easily accessible through email, voice call, video call, chat, and social media platforms is a tried and tested way to keep your customers engaged with your brands throughout their customer journey.

  1. Create a Remote Work Environment

The pandemic has skyrocketed the need to have a virtual work environment for most businesses. But, as it comes, this has become the best practice for companies to provide their employees/agents with the flexibility to log in from any device, any browser, and any location. 

Expected or unexpected, contact center leaders are preparing for any unprecedented crisis. Cloud contact center solutions offer great flexibility and scalability to businesses without having to worry about operational overheads.

Sachin Bhatia, Co-founder at Ameyo, believes that the early adopters of remote contact center solutions will have an added advantage of streamlining and strategizing their business processes. 

  1. Let Customers Self Serve

During the pandemic, hold times have skyrocketed to as much as 34%, says a Harvard Business Review.

That said, we know by now that the customers are not willing to be put on hold for their queries. You get the best of both worlds by allowing the customers to navigate through self-service IVR, knowledge base, FAQs, and automated chatbot, ensuring that they find answers to routine questions, freeing up the contact center agents to give undivided attention to critical queries.

Self-service options help the customers find relevant information quickly without demanding an agent to be available to take the call. The dominance of the voice channel will continue to be felt in the contact center industry but a perfect blend of self-service options with the right balance of human intervention can save you from the trouble of putting customers on hold.

  1. Data Security 

Data security has been one of the top concerns for both contact center leaders and customers. While this is not a new trend in demand, businesses have started to realize the importance of data security to prepare for the decade ahead.

With effective cloud call center software, provide your customers with peace of mind, ensuring that their data is in safe hands.

  1. Emergence of Voicebots and Chatbots

After sailing through what is now termed as the ‘new normal,’ businesses have found their inclination towards voice bots and chatbots. Due to the sudden surge in call volume, chatbots have been rescuing the contact center agents from routine queries. To facilitate faster interactions with the customers, businesses have successfully diverted simple queries to the bots, providing the answers that the customers have been looking for.

This has set a new benchmark for contact centers, surpassing the pre-COVID customer expectations, resulting in a higher customer satisfaction rate.

On-premise Vs Cloud Contact Center: How to Make the Right Choice

When an organization decides to set up its contact center, one of the most important (if not the most important) considerations is to decide whether to go for an on-premise contact center solution or a cloud-based solution. With so much conflicting information available today (thank you internet), making this decision can be tricky.

Today, let us try to simplify matters and discuss everything there is to know about both cloud contact center and on-premise contact center solution.

First things first… The Definitions

What is an On-Premise Contact Center?

On-premise contact centers are the traditional contact center setup wherein all the hardware and other physical equipment and servers, etc are stored at the company’s location. In the case of an on-premise deployment, the onus of maintaining the systems relies on the company. This might require them to set up a specialized team also.

cloud contact center is the opposite of an on-premise situation. Here, the organization does not have to invest heavily in the physical infrastructure. This solution only requires internet access with sufficient bandwidth for virtual agents to comfortably manage inbound and outbound calls.

Differentiating between On-premise and Cloud-based Contact Center


Businesses often compare cloud contact center and on-premise contact center on certain parameters. Let us look at them in some detail.

Time to Market

Time to market essentially means the time it takes to go live with your contact center. Since, an on-premise contact center requires the company to purchase hardware and shortlist a location to put in their servers, etc the time to get started is longer. On the other hand, it is much shorter in the case of cloud call center software where you only need the application and internet connection.


When thinking about the cost of contact center, it all comes down to whether you are looking for capital expenditures or operating costs. For on-premise deployment, you are looking at upfront costs for the space to put your servers, hardware, licenses, etc. And for cloud, you have an ongoing monthly subscription cost along with the cost of internet and agent device.


You might need to physically upscale or downscale in an on-premise setup as opposed to a couple of clicks and tweakings for a cloud contact center solution. This makes a cloud setup a lot more flexible and scalable according to the business needs – compared to an on-premise solution.


The on-premise contact center should provide more stability in terms of call lag and call quality. However, the quality will only be as good as the contact center technology that you are using. Similarly, for cloud contact centers, the call quality is dependent on how strong and stable is your internet connection.

Business Continuity

With so much hardware involved in an on-premise startup, it can cause an issue when a disaster hits. It takes a lot longer to physically switch servers and get back up and running. However, the down-time is significantly less in the case of a cloud-based contact center solution.

Now that we have seen the difference between the cloud contact center and on-premise contact center, let us discuss some of the benefits for both of the deployment options.

Advantages of Cloud Contact Center Software

Some of the benefits of a cloud-based contact center are listed below:

  • Cost-benefit and thus, higher ROI
  • Pay only for what you use
  • Increase or decrease operations without much effort
  • Fast deployment

Advantages of On-premise Contact Center Software

If you are looking for an on-premise contact center solution then you should definitely consider the following benefits:

  • Upfront cost
  • More control over your functions
  • In-house storage of data
  • Complete ownership of hardware and maintenance


Choosing the Best Contact Center Software

Investing in contact center technology is a big decision. You might think something but it might be completely different when you use that software. We have listed down the advantages and differences for both on-premise and cloud contact center solution. However, it never hurts to get a demo of the solution to get a better understanding of what you are getting yourself into and more importantly get a hand’s on experience.

Now that you are armed with information about both sides of the contact center coin – cloud and on-premise, hopefully, you will be able to make the right choice for your business.

Top 5 Cloud Contact Center Trends To Watch in 2021

2020 has set the stage for tremendous growth in the adoption of cloud contact centers for the years to come. In the changing times, contact centers are transitioning to a cloud contact center model that is agile, highly scalable & flexible, and cost-effective. The recent cloud contact center trends state that businesses can achieve more in less by investing in cloud contact center software.

With the changing trends and aggressive move to cloud infrastructures, Forrester Research indicates that the global public cloud infrastructure market will reach US$120 at an annual growth rate of 35%, as the cloud continues to take center stage in the recovery from the pandemic.

Now that the cloud contact centers have started to substitute on-premise contact centers, here’s a list of cloud contact center trends that the brands should watch out for in 2021.

1. Increased Adoption of Omnichannel Cloud-based Contact Centers

The omnichannel contact center is not new for the industry but this becomes a differentiating factor for the businesses converting their brands into experience hubs. With an omnichannel cloud-based contact center, brands can deliver a unified customer interaction experience across multiple platforms.

A fully integrated omnichannel offering is the future of cloud contact centers that will help the businesses surpass customer’s ever-evolving expectations. With a pool of channels like email, voice, video chat, social media, in-app chat, etc., your brand will be able to deliver differentiated customer experiences in 2021.

For instance, more and more businesses are turning to Google’s Business Messages to convert prospects faster using Google Search & Maps, while shortening the customer journey.

2. Adoption of Cloud-based Video Contact Center

With an increase in the demand for a face to face interaction during the pandemic, it has led businesses to rethink their customer engagement strategy. Video contact center software solves customer problems faster and helps drive customer trust with humanlike interactions.

A video contact center software is win-win for businesses as it enables them to:

  • Reduce cost by replacing physical meetings with video interactions
  • Increase first call resolution (FCR) and NPS
  • Increase efficiency with quality monitoring & analytics
  • Win customers trust by humanizing the contact center


3. Bot is the New Normal

The new normal is interacting with the customers when and where they want to be served, demanding from the businesses to become proactive and provide customer support 24*7. Today, with months into the pandemic, the inbound call volume and the wait time is continuously increasing, and it requires the brands to rethink their customer engagement strategy.

The introduction of voice bot and chatbot, at large, is one of the most embraced cloud contact center trends that the businesses are leveraging to resolve customer queries without human intervention, thus, increasing first contact resolution.

A smooth deflection from bot to agent ensures that the customers are not left hanging in the loop and are provided with the information they need. For instance, if a customer has a simpler query like checking the delivery status of their product, a chatbot or voice bot can efficiently respond to the query while the agents will focus on more complex queries.

4. Rise of Remote Contact Center Workforce

What was once a luxury only a few could afford has now become the new normal. Thanks to COVID-19 that the businesses are anticipating the need for hiring a remote workforce. Cloud contact center software has made it possible for businesses to think of hiring a remote workforce across the globe without having to invest in any physical infrastructure.

Hiring a diverse workforce has manifold benefits such as providing a native experience to the customers, hiring agents from a large talent pool, hiring seasonal employees to cater to the ongoing needs of the business without having to put in the capital for infrastructural readiness.

5. More Focus on Savings

Uncertainty is one of the key lessons that 2020 has taught every business and professional. In the coming year, we expect more focus on solutions with a focus on saving and efficiency. Now that most of the businesses are planning to go remote, one of the emerging trends that we have seen is the cost reduction in contact center operations. iMarque, a Chennai based BPO, reduced its cost of operations by 15% using Ameyo’s remote contact center solution.

Additionally, with cloud contact center software, you can now keep track of agents’ activities, campaign performance, first contact resolution rate, CSAT rate, etc. with a holistic remote monitoring dashboard. Now identify reasons for low productivity using 15+ parameters such as low internet bandwidth and unsupportive device to analyze the efficiency of each agent.

For instance, if a set of agents are finding difficulty in interacting with customers due to poor internet connection, the supervisor can route all the calls to other agents in real-time, ensuring that the customer experience is not compromised.

Ameyo’s Voice Updates: Enhancing User Experience for Admins and Supervisors

Businesses are trying to simplify customers’ journeys with advanced features, to offer precise solutions to each unique customer/prospect, and pitch in the right solution as per their requirements. While building an exceptional customer experience is important, it is undeniably true that businesses need to start solving user experience issues for the admins and supervisors.

To ensure that your supervisors and admins have the right feature set, you need to choose an advanced call center software that guides you ahead of the competition. To minimize the manual tasks, you can now access these upgraded features that you shouldn’t miss.

Lead status based grouping

To prioritize the dialing strategy better, the supervisors should be able to filter the leads based on the lead status. Based on active/inactive leads, the supervisor can now manage the leads better and take a holistic view of all leads in one glance.

This helps the supervisor keep track of inactive leads and plan action or define priority for better conversion. For instance, if a manager in an insurance company wants to reach out to his active customers for a new policy, they can filter the lead list of contacts based on its active/inactive status for the past three months and smartly dialing strategy for it.

Churn contacts based on filter groups

Supervisors/admin can fetch data to track existing filter groups, create new filter groups under the existing ones, and segment the data based on specific parameters, improving the lead quality.

After filtering the data, the unimportant data can be churned, and the exact dialable count can be tracked with ease. This feature enhances the lead quality, allowing the agents to reach out to the customers/prospects with a high chance of a conversion. For instance, the supervisor creates filter A based on the following parameters:

  • Invalid numbers
  • No response for three months

With this filter, the supervisors will churn the resultant data. They will inform the agents to sell the credit cards only to people meeting the set criteria, leading to a higher conversion rate.

Know exact count of dialable contacts

It’s always better to have clear insights into dialable data, defining and modifying sales and marketing strategies for businesses. Consider an example where a healthcare insurance company wants to offer a policy to the customers/prospects with a salary greater than 60K and between 25 to 35 years. The call center software will allow the admins to create filters based on these two conditions and fetch the exact dialable count using filter groups.

With this filtered data, the admin can define an effective strategy to set different algorithms to dial out these contacts.

Set priority for each filter group

This feature is very effective for the brands dealing with a large chunk of data. Let’s try to understand this, considering an example of a BPO where the data is to be segmented on various factors. The admin has to create multiple filter groups, meeting the business requirements.

In an ABC BPO, the admin has created filter groups for pitching car loans for people earning between 40K-80K and are aged between 30-40years. The admin can now create two filters under a group filter for people salaried 40K-60K (Filter 1) and 60K-80K (Filter 2). After creating these filter groups, the admin can set the priority based dialing. The admin can further set the priority as P1 for Filter 1 and P2 for Filter 2 to ensure that they are dialing the customers/prospects with a higher possibility of converting.

Prioritizing calls based on filters will help the businesses get more refined data that increase their conversion rate.

Keep track of filter group performance in real-time

The supervisors can keep track of filter group performance in real-time to have clear and more informed insights into dialed contacts. If a supervisor wants to track a particular customer/prospect’s status, they can search for such details using a unique ID, and the related data will populate. In this data, the supervisors can analyze the filter group that the contact belongs to and its position in the sales cycle.

Based on this factor, the supervisors can further segregate the data. Let’s consider an example where the supervisors want to filter the data for contacts with the disposition of “callback” across various filter groups and create another group to be dialed out.

This ensures that the supervisor can manage the contacts effectively.

Must-Have Features of Best Cloud Call Center Software

There are many definitions of cloud contact center available and today we also define it. A cloud call center is defined as a system to handle customer calls and interactions over the internet. In a cloud setup, the call center agents can work from anywhere in the world, without the restriction of working from their office.

There are a number of cloud call center vendors available in the market today – too much competition. But the question remains – how to choose the best cloud call center solution for your business? In this article, we will briefly discuss the critical cloud call center features that can make or break the decision.

Flexibility and Scalability

Cloud contact center has to be flexible and scalable. What this essentially means is that as per your business requirements, you should easily be able to add or reduce agents without having to invest heavily in the infrastructure. While looking for a good cloud call center vendor it is important to look into the kind of customer support that they can offer. You do not want to be stuck in a situation where you are facing high call volume and are in the need to expand your agents but the vendor is taking too long. This reflects poorly on your brand image and more importantly the experience of the customer.


One cannot emphasize enough how important an integrated call center software as call centers tend to use multiple software systems. A cloud call center solution that offers out of the box plugins to integrate with leading business tools such as CRMs, ticketing systems, and/or other third-party systems is the one that you should opt for. This one-click integration will go a long way in not just improving your customer experience but also reducing data redundancy. With all the systems working in sync, the callcenter agents will be able to have more qualified and enriching customer interactions. While the supervisors and managers will be able easily able to monitor the performance and make data-driven decisions.

Real-time Remote Monitoring

One of the biggest benefits of cloud call center software is the ability to work from anywhere, anytime. However, while the agents are working from remote locations, the supervisors also need to track their performance and monitor overall operations as well. This requires a solution that allows call center managers to:

  • Establish IT Governance: Identify any gaps in the health of agents’ device to know if the agent’s device is working properly using the device management report and rectify the issue.
  • Call Quality Monitoring: The supervisor can barge, snoop, confer, and takeover a call to ensure conversation quality standards are being met.
  • Agent Performance Tracking: Monitor available agents, number of calls being handled by the agents, wait time, number of customers in the queue, etc. to make effective decisions.

Omnichannel Communication

Even though buying a cloud call center is way more cost-effective than an on-premise call center setup, it is still an investment, and who does not want to maximize their ROI. Thus, while choosing a cloud call centre solution, go for the one that has the provision to add communication channels. You might start off with say, only call, email, and chat but might need to add WhatsApp, Facebook, Twitter, or Google’s business messages in the future as your customer base grows and you look to serve them on their most preferred channel. So, having an omnichannel call center software or one that has the option of adding new channels is your best best for a futuristic technology partner.

Team Collaboration

Since the agents are working virtually instead of working out of an office, team collaboration becomes more important. Look for a cloud call center solution that offers team collaboration tools as an internal chat among agents and supervisors, message broadcasting by the supervisor, knowledge base, or an internal portal to encourage tribe learning – wherein more experienced employees can help newer ones. Additionally, having onboarding training can also be helpful in getting everyone on the same page, especially new hires.

Choosing the Best Cloud Call Center Software

The competition is stiff when it comes to different cloud call center solutions available in the market. Enterprises need to be careful while making the purchasing decision. After all, cloud-based call center software has the potential to take your customer experience to new heights.


Businesses need an agile solution, backed by the support of a great technology vendor that helps them to boost performance, provide omnichannel support and engagement, real-time dashboards, and comprehensive analytics to successfully support customers and build a strong base of loyal customers.

The Virtual Call Center Starter Kit: Tools You Need to Run an At-home Call Center

Virtual call center solution is quickly transforming the face of customer service, and the global pandemic has given acceleration to it. Many businesses are pushed a decade ahead of the technology and fortunately, the call center agents can now get the flexibility to work from their preferred locations.

As ‘work from anywhere’ has become a norm, it’s time that the businesses start embracing this reality with this quick checklist to run an at-home call center.

Infrastructure Readiness

While the virtual call center solution eliminates the need for setting up infrastructure and hardware installations, it requires businesses to be equipped with tools like a virtual call center app, VPN access, strong internet connection, desktop/laptop/smartphones to start with.

At-home or virtual agents will need infrastructural support to ensure that they provide uninterrupted customer service to the customers. 

Application Infrastructure Management (AIM)

Let the truth be told, working remotely can be tedious for managers to track agents’ activities and identify the reason/issue for low productivity. In a remote work environment, it often is difficult for the IT department to find the root cause of call failure. If an agent is reporting continuous network failure, what would you trust, the network, the agent, or the device?

With application infrastructure management, managers can do away with such challenges and identify the root cause of low productivity with 15+ monitoring parameters such as network drop, blank call, abrupt disconnection, call failure, low internet bandwidth, and other network-related issues.

Mobile Agent Application

Why do you need a virtual call center app for your business? If your agents are struggling with limited infrastructure, a mobile app comes in handy, all you need is a smartphone with a strong internet connection and you have your own mini contact center in your hands.

Ameyo’s highly flexible mobile application allows agents to work with a low internet bandwidth of 100-150 KBPS ensuring that they deliver a superior customer experience. Additionally, with a floating widget, let the call center agents do app-plexing which further saves time by 20-25% on each call.

Comprehensive Remote Monitoring

Virtual contact center software that allows for systematic and standardized call monitoring practices is a must-have capability for managing a virtual call center. With remote call monitoring, supervisors can keep track of agents’ activities, analyze the call trends, and make well-informed data-driven decisions.

With enhanced features like real-time monitoring, let the supervisors gain full control of the call activities by snooping, barging, and whispering in a live call.

Reporting & Dashboards

Get a virtual call center software that allows you to keep a close eye on key performance metrics. In a physical office world, the managers could easily tap on the agents’ shoulder to get insights into the metrics but this becomes imperative to analyze the KPIs while working remotely.

Get a customizable dashboard with detailed reports and analytics into SLAs, CSAT rate, FCR rate, allowing the managers to prevent the SLA breaches in time and help increase customer satisfaction rate, making down tracking easy.

Onboarding & Collaboration

Your virtual agents need a tool to communicate with their peers and managers virtually. An internal chat option will make the team collaboration easy, ensuring that the at-home or remote agents can reach out to each other, especially when they are on a live call.

Create a high trust environment with shared collaboration tools and let the agents have access to all the information in a single dashboard.



To maintain the efficiency of your at-home call center agents, you need to equip your team with the tools that help them increase their productivity and at the same time provide the comfort of working from their preferred location. With a progressive virtual call center solution, let your agents translate each call into a meaningful experience. I hope the aforementioned checklist will help you choose the best virtual contact center software for your business.

FinTech Adoption Remains on the Rise this Holiday Season

It’s that time of the year again. The holiday season is upon us, and this year the celebration is going to be different. As the world has moved towards contactless interactions, bidding adieu to in-person visits, the world of FinTech is also changing. Today, more than ever, fintech is seeing an uplift in adopting financial services across the globe.

What was once considered a complex way of managing the transactions have now become the choicest platform for consumers due to digital platforms’ rise. COVID-19 has led the consumers to engage with FinTech propositions, driving the FinTech space forward.

The shift in payment habits amidst the pandemic will be reasonably visible in the post-pandemic world. Most consumers are looking for digital payment applications like Paytm, Freecharge, BHIM, and PayPal to minimize the risk of exchanging currency notes.

According to the Economic Times, money transfer and payments are the major drivers for fintech adoption at 94%.

Key Reasons that will Drive the Growth for FinTech Brands

  • Festive season entices positive spending among consumers, which is likely to boost investments
  • As consumers are still reluctant to go to physical stores for shopping, more online shopping is expected for gifting, shopping, etc. The rise in online shopping will support the growth of digital payments, helping the FinTech brands further.
  • As most economies are not on the pink side of health, it is expected there will be growth in the loan requirements.

With money transfer and payments becoming the primary driver for FinTechs, the industry must prepare for the holiday rush this holiday season.

How do you prepare for the holiday rush?

Now that we know the consumers are heavily relying on the FinTech industry for transactions and payments, it’s time to deliver high-quality customer service and prepare your agents for the surge in call volume.

Provide a Safe Banking Environment

Customer’s data safety remains a prime concern for financial service providers. Customers provide their critical information and invest their money for loan requirements only if they trust the brand. Customer acquisition and retaining are a challenge for the financial service provider because traditional banks have an edge on their information security. With PCI-DSS Compliance, ensure that your customers’ data is secured and their investment is taken care of at every business step.

Ensure Contactless Customer Onboarding

Let the customers complete their identity verification process from the comfort of their home. With Video KYC Solution, onboard customers without the need for in-person visits and ensure zero fraudulence with an AI-driven face recognition technology. An advanced video-based KYC solution allows the FinTech industry to fasten the onboarding process and onboard a customer in less than 3 minutes with maximum accuracy. This helps reduce the drop-offs, ensuring that the customers do not escalate or switch to competitors.

Define Business Rules for Holiday Season

Most customers like to be self-served, and if you are not doing this right, someone else will. When the customers reach you after office hours, you can let the chatbot or voice bot answer the first-level query, ensuring that no interaction is missed. For complex queries, you can define routing rules and automatically assign those interactions to the next available agent. 

Additionally, inform your customers of the exciting offers using voice prompts and voice blasts, and guide them through the terms & conditions.



Communicate Through Customer’s Preferred Channels

It’s time to address the roadblocks to omnichannel communication. Customers prefer to communicate with their brands on their preferred channels. Your customer sees an ad on Instagram about an exciting offer on Paytm, they use the app, place the order, check their email, and seek a confirmation message in their journey. And this happens even before reaching out via a voice call. 

Customers do expect consistency. You can excel at it by sending WhatsApp triggers of payment confirmation, reminders, alerts, etc. or can send an automated text message to inform the customer before making a call.

A Milestone in OSP Guidelines – The Department of Telecommunications relaxes Compliance norms for BPOs & IT services

5th November 2020 will be a historic day for Indian telecom. With the onset of Covid 19, the Department of Telecommunication had to temporarily relax OSP norms so businesses could continue their Customer Service, KPO’s, and Telesales process when more than half of their workforce had to shift to their Homes.  Today after 10 months of Working From Home,

The Department of Telecommunications has officially floated some modern, liberal guidelines that come as a massive boost to BPO’s and IT-enabled service sector

This is a historic day for BPO’s & Contact Centers as this charter marks the end of a huge compliance burden for the Business Process Management industry. With the economy in doldrums, the new guidelines will significantly boost IT Services and the Offshoring & Outsourcing industry.

Few Highlights from DOT’s latest OSP Guidelines


Ease of Starting a Business with reduced barriers of entry

    • No registration certificate is required for OSP’s to start their services
    • No more hefty Bank Guarantee barrier to set-up an OSP Center( Call center, BPO, KPO etc.) 

Interconnection between OSP centers

  • Interconnection between two differently owned OSP centers is now permissible over a Virtual private network ( via Leased lines / MPLS) – This is a massive development for Organizations that have outsourced customer service to multiple BPO’s. It will make call data overflow amongst BPO’s easier and at  lower costs
  • OSP’s can now communicate with their distributed servers/OSP centers using leased lines/MPLS based VPN connectivity using the internet. – Multi site contact centers can now utilize VPN without the need of switching to PSTN networks when communicating with their site-specific servers

Easy Infrastructure sharing between Domestic & International OSP’s

    • EAPBX at foreign locations of International OSP will be allowed. However, all the data and call records pertaining to the OSP should be made available to the Department of telecom.
    • Sharing of Infrastructure of Domestic OSP & International OSP’s will be permitted going forward – Earlier OSP’s needed separate Infrastructure requirements for DOmestic and international OSP or one had to pay hefty bank guarantees for infrastructure sharing. Going forward infrastructure sharing between Domestic & international OSP’s will be allowed. But one has to ensure that no Toll bypass takes place.

Permanent Work From Home Ready


  • Agents Working from Home will be treated as Remote Agents of the OSP center & interconnection with OSP center is allowed
  • Agents can work from anywhere in India

You can also go through the complete guidelines here

We at Ameyo serve many OSP’s and successfully transitioned more than 50000+ Agents to Work from Home. In our experience, the most challenging aspect of Work From Home contact centers has been establishing remote IT & Ops governance and enabling virtual collaboration and onboarding amongst call center agents and supervisors.

With this regulation, the Work From Home scenario is likely to go upwards, This is a step in the right direction and opens up new opportunities and possibilities for the contact center and BPO domain. 

Stay tuned for more information on DOT regulations and what it means for companies.


Are you prepared for the upcoming holiday logistics rush

Holiday seasons are the busiest time of the year for the logistics Industry. And, does that change because of the unprecedented crisis of COVID-19? Yes, we are sure to see a surge in demand for making contactless deliveries. The in-store visits have reduced significantly, kicking off online selling. With e-commerce taking over this year, retailers will have to be prepared with the inventory well in advance to emerge out as the winner of this holiday season.

So, does your logistics company have the capacity to make all the deliveries and handle the call center operations effectively? With most brands shooting out the message of delayed expected delivery, it sure will be a spike in inbound call volume. So, how are you preparing for the holiday logistics rush?

Creating an easy and effortless customer experience is easier said than done. There are certain challenges like agents will have more repetitive tasks on their plate, the contact centers will be bombarded with inbound queries, brands will have to hire additional staff, management of reverse logistics, etc. You will have to hire additional seasonal staff to cater to the needs of the customers. So, you can provide a high level of customer support this holiday season by using an effective remote contact center solution.

How does a Remote Contact Center Solution solve these challenges?

With a remote contact center solution, the logistics industry can bridge the gap between vendors and customers by delivering a seamless customer journey across touchpoints. 

Deliver Omnichannel Customer Experience

Integrate your remote contact center with all the channels like call, email, chat, social media, messaging platforms, in-app chat, etc. Let the customers connect with the vendors through their preferred channels, making it easy for them to reach and find related information. 

With a surge in inbound queries, you can automate the workflow and inform the customers about delayed deliveries even before they reach out. Walking a step ahead of the customers can turn out to be a game-changer. Sending timely notifications via WhatsApp, reminders through email, voice blast about the shipment, or emergency alerts helps customers stay abreast of all the information.

Scale as the Business Grows

Are you thinking of scaling your business this holiday season? Are you worried about huge capital investments like infrastructure cost and operational overheads? A remote contact center solution is the answer for your business.

With its pay as you go model, it allows you to seamlessly scale up or down your business operations without worrying about operational costs. Working from anywhere, any device, and any browser gives you a navigation card through a vast talent pool across geographies. With the flexibility to grow your business, you can easily manage the surge in inbound call volume by hiring additional customer support specialists.

Priority-based Routing

A customer whose product is due for delivery in the next 4 hours would become a priority customer. But, how would you ensure that the customer is routed to the relevant agent when they call? With a smart routing strategy, backed by an intelligent customer identification process, you can now easily filter the customers to be routed on priority.

A customer with a general query automatically gets routed to the agent handling general or first-level queries, clearing up the queue for elite customers.

Integrating your Inventory with CRM Application

A remote contact center ensures easy integration of the logistics applications with in-house or third-party CRM that helps track and maintain customer information. This establishes sync between the order management system and CRM, allowing the agents to retrieve important information and resolve customer issues faster.

If a customer has an unresolved issue from the past, the agent can quickly refer to the notes mapped in the CRM and drive the contextual conversation to address the customer’s grievances.

Managing Reverse Logistics

It often becomes a challenge for the vendors to manage reverse logistics, further escalating if not addressed immediately. 

If the customer chooses COD and refuses to accept the product at the time of delivery, with a remote contact center. In that case, the delivery agent can input this information in the order management system which is mapped in the CRM automatically. The customer receives a call from the business to confirm the same, and after the confirmation, the product status changes to reverse logistics.